— THOSE ABOUT TO DIE S1

Social Campaign +

Gamified TikTok Lens

— ROLE

Art Director

— AGENCY

B O N D

Let the games begin! Peacock’s newest ancient Rome drama delivered a thrilling mix of action, a star-studded cast, and sky-high anticipation. To match the excitement, we rolled out a two-part campaign designed to captivate and engage audiences: a series of bespoke social videos and an AR TikTok lens.

Enter the Arena Gamified TikTok Lens

The brutal spectacle of the Coliseum came to life as users were invited to step into the arena and become part of the action. With a range of playable characters, addictive levels, and meticulously crafted, series-accurate figures, users were fully immersed into the world of Those About to Die.