— TED (THE SERIES)

Social Campaign

— ROLE

Art Director

— AGENCY

B O N D

Ted is back—and this time, he’s starring in his very own series. Fans have always adored the foul-mouthed, lovable little bear, so after a decade of silence, it was our job to reintroduce Ted into the cultural conversation and ensure he resonated with today’s audience.

To accomplish this, we crafted a perfectly timed editorial strategy, staying in tune with trending topics and pop culture moments to seamlessly bring Ted back into the spotlight. We paired this with a custom 3D type system that mimicked Ted’s signature fuzzy hair, creating a visual identity that was both nostalgic and fresh. This cohesive approach laid the foundation for an exciting, buzzworthy re-entry.