β SLOCG S2
Social Campaign
β ROLE
Art Director
β AGENCY
B O N D
Leighton, Kimberly, Whitney, and Bela (our besties) are back for Season 2, bringing their signature feral-energy along for the ride. As we approached the premiere, our goal was to remind fans of their unforgettable antics while building anticipation for the events of winter quarter.
The social campaign embraced a vibrant and bold color palette that perfectly encapsulated the spirit of college life. We drew from familiar elements such as calendar UIs, text messages, bulletin boards, and trending memes to create a relatable experience. This approach not only showcased the showβs themes but also fostered a stronger connection with the audience (also our besties), inviting them to dive into the world of SLOCG.
π Clio Shortlist, Fan Engagement π
Google Doc interactive study guide
Static and reactive content
Close friends IG Story activation (who was first⦠us or Billie?)
Social A/V + Motion Graphics
Fly as Hell
A collection of custom shoot flyers designed to resemble actual university bulletin boards, showcasing in-series events.
Reactive + Static Content
Essex Memes
Every college has a meme page. So naturally, so does Essex.
CREATIVE TEAM
Russ Lee, Creative Director
Noah Estep, Art Director
Vanessa Menache, Designer
Jessica Trinh, Designer
Courtney Johnson, Designer
Iris Sun, Jr. Designer
Mariana Uribe, Sr. Copywriter
Meha Razdan, Jr. Copywriter
Rachel Gonzalez, Editor
ACCOUNTS TEAM
Ty Budde, Account Director
Alex Chum, Account Manager
Alexandra Kugler, Account Coordinator
STRATEGY TEAM
- Carla Rosales, Strategist
- Nicole Stetter, Community Engagement Director
- Jenna De Stefano, Sr. Community Manager
Contact
- email@domain.com
- β Twitter
- β Instagram
- β Facebook