Photo by Valheria Rocha
— SKY IS EVERYWHERE
Social Campaign
— ROLE
Senior Designer
— AGENCY
B O N D
The adaptation of Jandy Nelson’s beloved novel was set to debut on AppleTV, and our social campaign aimed to engage the established fanbase while also drawing in new viewers, all while highlighting the film’s core themes.
Our creative approach focused on visually capturing the characters’ intense, larger-than-life emotions. We employed surreal compositions, inventive motion graphics, and ethereal color palettes to create a captivating aesthetic. This resulted in a social campaign that not only felt vibrant and alive but also remained authentic to the spirit of both the film, resonating deeply with audiences old and new.
🏆 Gold Clio, Motion Graphics 🏆
Silver Clio, Long Form Social Media
Silver Clio, Social Content Campaign
Big Emotions,
Beyond Reality
Lenny's overwhelming grief from her sister's passing was sometimes too big to be contained. This spread explores the concept of emotions that break reality.
View on AppleTV’s IG HERE.
Ups & Downs
Reach Higher
Sonic Bloom
This audio experience sought to immerse fans into the world of the characters. Visuals from the film guide the viewer, as music gradually switches from the left to the right ear, resulting in a piece that harmoniously blends love, grief, and music.
Behind the Scenes
To achieve the surreal look, the flowers, unfolding pages, and additional elements were all shot practically and then composited in post.
Creative Team
Brad Burris, Creative Director
Noah Estep, Sr. Designer
Paige Triplett, Sr. Designer
Brian Freia, ACD
Juliet Brooks, Copywriter
Sarika Punde, Video Editor
Valheria Rocha, Photographer + Art Supervisor
Strategy Team
Alexandria Galick, Account Supervisor
Cara Benson, Account Manager
Jasmine Malone, Account Coordinator
Accounts Team
- Pete Soldinger, Lead Strategist
- Jessica Cooper, Strategist
Contact
- email@domain.com