β AMAZON MUSIC
Social Series
β ROLE
Creative Lead
β AGENCY
B O N D
What happens when internet superstar Liza Koshy, international music legends, and Amazon Alexa walk into the same room? Chaos.
And a lot of laughs.
We used Alexa+βs new AI features to go βBehind the Beatβ with some of your favorite artists. The result? A hilarious series made for social, full of genuine reactions, quick laughs from Alexa, and a showcase of her new features.
Four Weeks.
Four Artists.
Shaboozey, Foo Fighters, Fuerza Regida, and aespa all got their chance to meet and chat with Alexa+.
We crafted the scripts to let Alexa shine, give Liza room to riff, and prompt each artist to share real, thoughtful insights about the deeper side of their music.
To recap: Shaboozey was shook, Dave Grohl invited her to call him by his first name, Alexa confessed she wished she could wake up every day as Fuerza Regida, and aespa felt a true connection with Alexa.
CREATIVE TEAM
Brad Burris, Creative Director
Noah Estep, Creative Lead
Ty Baron, Sr. Designer
Nolan Ford, Editor
Jamie Grant, Editor
Andrew Haag, Jr. Editor
ACCOUNTS TEAM
Arianna Norvelle, Account Manager
Nia Raasikh, Project Manager
Contact
- email@domain.com
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- β Facebook