— M3GAN
Social Campaign
— ROLE
Art Director
— AGENCY
B O N D
December 2022 will always be remembered as the time when a robot dancing girl took the internet (and world) by storm.
M3GAN’s quirky one-liners, eerie yet mesmerizing dance moves, and unexpected musical performances set the stage for a wildly successful social media campaign. We leaned into the character’s campy charm, crafting a strategy that amplified her viral appeal and positioned M3GAN as everyone’s new best friend. The result was an internet sensation, with M3GAN’s persona firmly embedded in pop culture.
🏆 Grand Clio, Fan Engagement 🏆
Social A/V + Motion Graphics
M3GAN’s caring, chaotic, and killer personality was put on full display.
Everyone Talked About M3GAN
Reactive Content
M3GAN not only quickly hopped on trending formats, but she helped set them.
CREATIVE TEAM
Brad Burris, Creative Director
Noah Estep, Art Director
Courtney Johnson, Designer
Iris Sun, Jr. Designer
Juliet Brooks, Copywriter
Meha Razdan, Jr. Copywriter
Michael Yanoska, Video Editor
ACCOUNTS TEAM
Cara Benson, Account Manager
Juliana Gamboa, Account Coordinator
STRATEGY TEAM
- Jessica Cooper, Sr. Strategist
- Nicole Stetter, Community Engagement Director
- Jenna DeStefano, Community Manager
Contact
- email@domain.com
- — Twitter
- — Instagram
- — Facebook